The marketing term used to describe the process of ensuring that a website appears in the top results list of a search engine or directory once a relevant search has been implemented. Can also be referred to as 'positioning'. Achieving results in this area is the ultimate aim of both Search Engine Optimization and Pay-Per-Click advertising. Since search engine traffic is second only to Email in measured usage it is obvious why companies are beginning to focus on their Search Engine Placement as a huge factor in their online success.