SEO Initialization - First steps:

Careful assessment of your business goals and how your web site is currently meeting them.  This analysis provides the foundation of NewSun's SEO-LAB. Your site is then initialized to begin achieving page one rankings on the Search Engine of your choice.

• Setup Social Bookmarking on site
• Setup Blogs
• Broken link corrections
• Mis-spelling checks
• Create account in Google Web Master Tools & Yahoo Web Master Tools
  • Point to Site Map location
  • Set site verification
  • Check for initial errors
  • Add business map
  • Create / upload Robots.txt file
  • Check / fix web crawl errors
  • Set crawl rate
  • Set geographic target
  • Set preferred domain: non-www changed to www
  • Enable / disable enhanced image search
  • Fix “Page Not Found” errors
  • Fix “URL’s Timed Out” errors
  • Repair / delete “Unreachable URL’s”
  • Remove any bad / broken URL’s from index
• Create Site Map
  • Ping Google
  • Ping Yahoo
• Setup 301 Redirects
  • Non-www redirected to www
  • Word_word redirected to word-word (Pages with underscores are renamed and redirected to pages with dashes between the words)
• Setup Software
  • Web Analytics
  • Web Statistics
  • SEO Optimization Software
  • Broken Link / Mis-Spelling Checking Software
  • Site Map Software