Confidence, it starts by having good business metrics. It's knowing exactly what your customers are looking for and being able to give it to them.
Web metrics gives you this confidence by drilling down into every visitor experience on your web site with extreme, in-depth analysis in easy to understand reports and consultation services.
During the dotcom heyday, companies slapped sites on the Web and waited for traffic to pour in. They counted "eyeballs" and measured their site's "stickiness" as a way to convey the online real estate's value to advertisers. When the Internet bubble burst, "sticky eyeballs" seemed suddenly worthless. Now, as the Web has moved from being a technology pipe to a sales channel, companies such as Saab Cars USA need to update their Web measurement strategy with new metrics and analysis tools that can help them analyze customer behavior and improve their site's business success.