Web Sites have only seconds to communicate your company's services. Web design is not just having a visually attractive web site. Every aspect of what your web site says and how it says it must be carefully considered. Information Architecture must be used in combination with Persuasion Architecture to effectively communicate your ideas and then persuade your visitors to take action.
Forrester Research reports poor web design / architecture is the single most reported reason visitors leave web sites and accounts for over 50% of all shopping cart abandonment. Your web site needs to provide meaningful information, clearly defined, organized, consistently and immediately.
How do you communicate all your offerings in the few seconds your site has to convince a visitor to stay? By understanding how your visitors are looking for it.
We utilize a multi-point customer scenario analysis. With this information we organize your information into its hierarchal parts. With the creation of customer profiles we structure your information into exactly how your customers are looking for it.
- Planning
- Structure
- Momentum
- Communication
- Value
We will explain this process much more in-depth in a free web design phone consultation.
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